Art Direction | Summer Diaries

Art direction, brand storytelling and end-to-end creative production for Hölibia's Summer Diaries campaign. The concept was built as a four-chapter narrative, each one capturing a moment of the summer we all recognize and pairing it with a dedicated jewelry collection. This chapter structure gave the campaign a cohesive, editorial rhythm across every touchpoint, from landing pages and newsletters to social media. I conceived and led the project from start to finish: developing the concept and storytelling, producing the shoot, directing the styling, and overseeing photography, video and post-production. I also art-directed and shot the still life imagery, directed the campaign's video content, edited all photo and video assets, and planned and executed the full social media calendar, designing every post and reel, along with the landing pages and newsletters.

VIEW SOCIAL MEDIA
CHAPTER I - THE BEACH
Salt, sun and sand. The opening chapter sets the tone of the campaign with jewelry made for long days by the sea, designed to move with you from the shoreline to sunset. Light, effortless pieces bring the spirit of summer to life through a fresh and sun-drenched visual language.
VIEW LANDING
CHAPTER II - THE VILLAGE
Slow mornings and wandering through whitewashed streets. This chapter captures the charm of the summer escape, with pieces that accompany every getaway. A relaxed, timeless aesthetic inspired by the small pleasures of holiday life.
VIEW LANDING
CHAPTER III - THE PICNIC
Golden hour, good company and a table set outdoors. Natural stones take center stage in this chapter, bringing color, texture and an organic character to the collection. The imagery celebrates the joy of simple, shared moments in nature.
VIEW LANDING
CHAPTER IV - THE SUNSET
The closing chapter is all about the glow of the last light of the day. Golden pieces catch the warmth of the evening and turn it into a signature of the season. An elegant, luminous finale that brings the story full circle.
VIEW LANDING
↑Back to Top