Jewels on the go
Creative concept and end-to-end production for Holibia's Autumn/Winter campaign, Jewels on the Go. Built around the return to routine, the campaign follows five looks from Monday to Friday, each one reflecting a different rhythm of the city and a new way of wearing jewelry. Show that layering is not about wearing more, but about combining differently. Under the line "The city changes every day. So do your jewels," the collection accompanies the everyday, from the first coffee of the morning to the last stop of the week. I contributed to the creative concept and led its execution across every discipline: styling, production, photography, video and post-production, as well as the landing page, social media content and newsletters.
