Creative Concept | Xmas Campaign

Creative concept and art direction for Perfumería Júlia’s Christmas campaign. Inspired by the brand’s roots in Andorra, a small country nestled in the mountains, the campaign imagines a miniature snowy village set among frosted peaks, enclosed in a winter snow globe and filled with oversized products and gifts. In the film, the camera moves in on the windows of the buildings, revealing different people preparing for Christmas around the brand’s products and gift packaging. I created the concept and storytelling and led the styling. The 3D modeling and filming were produced by the agency FIRMA, which I managed throughout to make sure the original vision was fully realized. The gift packaging, in-store rollout, window displays, social media and digital content were designed and executed by me and my in-house design team.

The Snow Globe, Come to Life

Visual merchandising for Perfumería Júlia’s Christmas campaign, translating the 3D snow globe village into the physical store. The window display recreated the film’s world with oversized illuminated houses, large-scale Christmas packaging and products showcased on top of the buildings, as a faithful replica of the 3D video. In-store and online, the visuals announced the season’s gifts with purchase, a limited-edition scarf and candle, under the line “Celebrate with Júlia”. I art directed the window concept and designed all the visuals and communication materials together with my in-house team.

Packaging Design: Celebrate with Júlia

Packaging and product design for Perfumería Júlia’s Christmas campaign, bringing the snow globe village to every gift. Built around the brand’s corporate green and a deep midnight blue, the collection includes the main shopping bag, gift box, wrapping paper, ribbon and tissue paper sealed with a golden wax stamp. On the main bag, the Christmas village from the film and the window display becomes a golden illustration under a starry night sky. The pattern of little houses and the Júlia monogram, repeated across the wrapping paper and ribbon, turns the brand’s world into a signature detail. I also designed the limited-edition candle offered as a gift with purchase, available in green, blue and cream, with its own gift box. All designed in-house by me and my design team.

One Story, Many Touchpoints

Social media strategy and content for Perfumería Júlia’s Christmas campaign, extending the snow globe village into Instagram. Each character from the film, the young woman preparing for the holidays, the man writing his letter and the older woman receiving a gift, became the protagonist of their own routines and short video clips, bringing the stories from the windows into the feed. I designed the Instagram grid so that influencer marketing, brand partnerships and commercial activations could live alongside the campaign content without losing its essence. The result is a cohesive, recognizable feed in the campaign’s green, gold and winter tones, where every post, whether promotional or editorial, feels part of the same Christmas story. Created and executed by me and my in-house design team.

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