Art Direction | Mother's Campaign 24

Concept creation and development for the 2024 Mother’s Day campaign, focused on the beauty sector and targeting women aged 35 to 60. The campaign was built around a generational concept—beauty is something shared across generations. Beauty secrets, tips, and self-care moments become cherished memories between grandmothers, mothers, aunts, daughters, and more, creating a lasting legacy. The brand seeks to be part of this story. Responsibilities included art direction for photography and video, concept development, styling, and video editing for social media.

ART DIRECTION PHOTOGRAPHY

INSTORE COMMUNICATION

SOCIAL MEDIA CONTENT

IG FEED WITH INFLUENCER MARKETING - REELS: GIVEAWAY - GRWM - MOTHER'S DAY LOOKS

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