The imagery focuses on highlighting the product’s textures and conveying the sensation of hydration on the skin through close-up compositions and detailed framing. By working with the body as a sculptural and geometric form, the visuals create a clean, graphic language that emphasizes the sensorial quality of the products while maintaining visual continuity across the range.
The same production was leveraged to create additional content for social media and point-of-sale materials for the facial line, all developed within the brand’s established visual language to ensure consistency across channels while maximizing creative and production resources.