Rooted in Andorra, with Centre Júlia as the beating heart of the brand and nestled on the country’s most iconic shopping avenue, we transformed our façade screen into a bold, immersive spectacle—designed to captivate from the very foot of the boulevard. In partnership with our screen provider, we brought to life a series of 3D videos that celebrate our three core worlds: skincare, fragrance, and makeup. All wrapped in our signature corporate green, a vibrant hue that makes our identity unmistakable and sets us apart in a sea of sameness.
As part of our mission to rejuvenate the brand, we’ve introduced JÚLIA YOUNG—a vibrant new expression of Júlia crafted for a younger audience. This fresh concept opens the door to new experiences and emerging brands tailored to their tastes and lifestyles. To reflect this spirit, we’ve embraced a lighter, mint-green tone—crisp, playful, and full of energy—that brings a fresh twist to our identity while staying rooted in our essence.
To celebrate the launch of this bold new store concept, we created a series of playful and immersive activations designed specifically for our younger audience—each one infused with the unmistakable Júlia spirit. From a claw machine filled with surprise gifts and golden tickets, to popcorn and cotton candy stations, a branded Photo Booth, and exclusive JÚLIA YOUNG packaging, every detail of the opening event was crafted to spark joy, connection, and curiosity—bringing the world of Júlia to life in fresh, unexpected ways.
I also led the art direction for a 3D video designed to unveil an exclusive collection of silk scarves inspired by each CONTES DE PARFUMS fragrance. Evoking the essence of iconic cities, each scent was paired with its own beautifully crafted scarf—transforming the act of purchasing into a luxurious, collectible experience. This campaign brought the story to life through elegant visuals that blended fragrance, fashion, and fantasy, offering clients not just a perfume, but a piece of the world to wear and treasure.
