ART DIRECTION | SPOT IN STORE AND DIGITAL MEDIA
ART DIRECTION | PHOTOGRAPHY








SOCIAL MEDIA
IN - STORE COMMUNICATION




Concept creation and development of the Júlia Perfumery 2023 summer campaign, inspired by seasonal trends, beauty products, and fashion accessory gifts with purchase. The concept centered on sharing beauty with friends while embracing the summer experience. Led art direction, video and photography styling, window display design, and outdoor advertising. Oversaw packaging development, in-store and outdoor communication, visual merchandising, social media content creation, and the visual organization of the content grid.